Nick Kaye 

Local Media | BROADCAST

Broadcast television is the most influential marketing medium available. It is the biggest megaphone to speak to current and potential customers. Your customer stays connected to their community through their local television stations. Whether they are watching a prime-time drama, a sporting event or a local newscast, Scripps delivers a diverse audience of potential customers looking for what you offer. 

Local Media | DIGITAL

Scripps local websites, mobile and connected TV apps are an extension of our local news brands. These digital experiences are optimized for fast loading and are designed to achieve meaningful impressions through an array of placement possibilities.

Regional Media Streaming | FLORIDA 24 NETWORK

Florida 24 Network is Scripps’ state-wide news service that connects the resources and power of five Florida TV stations into one network. Our local TV broadcast stations provide local, regional and national news. Florida 24 Network connects Floridians to in-depth stories and investigations that impact the entire state. The Florida 24 Network is designed to reach your potential customers who watch on connected streaming devices.

National Media | PORTFOLIO
Scripps’ National Media brands engage audiences across geographies and platforms. Newsy, Triton, the Katz networks and Simplemost Media share a passion for connecting marketers with their loyal, engaged and highly-sought after audiences.

Targeted Media | SCRIPPS OCTANE MARKETING SOLUTIONS

Consumers receive their live and on-demand video over the internet when and how they want it. Scripps Octane marketing solutions provides incremental reach, or targeted niche buys to get your message in front of your best customers. Scripps Octane marketing solutions reaches your potential customers with multiple provider options, audience targeting, and transparent 24×7 dashboard access at an all-inclusive price. Scripps Octane offers the audience, demographic, and content targeting to reach your desired customer focused on the connected TV.

Targeted Media | SCRIPPS TARGETED NETWORK

Find your target customers in your local market on over 85,000 well-known websites on the Scripps Targeted Network (STN). STN is our white-label audience extension network that reaches over 95% of the online user base. We utilize various real-time bidding tools to acquire the best possible audiences to reach your best customers through a targeted display or video advertising campaign.

Targeted Media | GOOGLE DISPLAY NETWORK/YOUTUBE

As a Google Premier SMB partner, Scripps offers exposure on The Google Display Network (GDN). The GDN includes more than 2 million websites, videos and apps where your display and video ads can appear in front of your potential customers. GDN sites include YouTube, Gmail and more than 1 million web display partners reaching over 90% of internet users worldwide.

Targeted Media | SOCIAL MEDIA

Facebook and Instagram advertising are used to reach your potential customers and drive them to your website or get them in your store. We can utilize these popular social platforms to help you generate business leads, promote offers and events and grow your social audience. Scripps manages the setup and creative development of Facebook and Instagram ad campaigns, allowing you to concentrate on the day-to-day needs of your customers.

Targeted Media | EMAIL MARKETING

Deliver your message to the customers you want to reach through targeted email marketing. Email marketing is significantly less expensive and faster than traditional direct mail. Email provides a cost-effective method to test different marketing content including visual creative, marketing copy and multimedia assets, and Instagram ad campaigns, allowing you to concentrate on the day-to-day needs of your customers.

Search Marketing Services | SEM/SEO

Scripps is a Google Premier SMB partner and is AdWord certified. Search Engine Marketing (SEM) helps your customers find you by increasing your website’s visibility in search engine results pages through paid advertising with search engines like Google.

Scripps employs dedicated SEM specialists with experience managing thousands of campaigns. This enables Scripps to save clients money by utilizing best practices to increase quality scores, conversions and click-through rates.

With Search Engine Optimization (SEO), Scripps gives your website the ability to rank higher for targeted keywords that are specific to your customers, your market and the type of business you want to grow.

At Scripps, we involve you in each of the steps we take to drive your ranking higher. Scripps provides full-service SEO by providing both on-site and off-site optimization ensuring an increase in ranking so your customers can find you.

Attribution | SCRIPPS OCTANE VERIFY

Scripps Octane Verify is an integrated linear and OTT attribution solution. Verify measures the effectiveness of your Scripps Octane OTT and linear campaigns. Verify provides incremental reach provided by Scripps Octane OTT over your linear TV campaign for any DMA in the United States. Verify answers the question on what is driving people to your website. Was it the provider, program, creative, target audience, the optimal frequency, day of week or time of day, hour of week and more.